Leslie Kelly

GREYSTONE FINANCIAL GROUP


Our agency was tasked with creating branding for this new company and I was made design lead after a logo was chosen. I created all of their branding materials, a brochure and new website as well as art directed a photoshoot for new employee portraits.


WEBSITE DESIGN

I designed Greystone’s phase one website using the new logo and style guide, as well as imagery from Detroit and Houston, where their two offices are located.

BRANDING DESIGN

I designed a number of pieces for Greystone, including letterhead, business cards, a general and 401k specific brochure, and a fancy folder to house it all. The folder is embossed with gold foil on a beautiful deep green paper stock. The unique fold mimics the angles in their logo and emphasizes their tagline — Leading You Forward.